{"id":61086,"date":"2025-05-06T13:34:04","date_gmt":"2025-05-06T17:34:04","guid":{"rendered":"https:\/\/smagazineofficial.com\/?p=61086"},"modified":"2025-05-06T13:35:51","modified_gmt":"2025-05-06T17:35:51","slug":"meet-the-new-brands-bringing-aesthetics-and-education-to-the-sexual-health-aisle","status":"publish","type":"post","link":"https:\/\/smagazineofficial.com\/food-drink-travel\/meet-the-new-brands-bringing-aesthetics-and-education-to-the-sexual-health-aisle-050661086","title":{"rendered":"Meet the New Brands Bringing Aesthetics and Education to the Sexual Health Aisle"},"content":{"rendered":"\n<p>In 1991, New York City hip hop group Salt-N-Pepa released the hit single \u201cLet\u2019s Talk About Sex.\u201d In the first verse, the group raps: Let\u2019s talk about sex for now\/ To the people at home or in the crowd \/ It keeps coming up anyhow \/ Don\u2019t be coy, avoid, or make void the topic \/ Cause that ain\u2019t gonna stop it.<\/p><div class=\"smagt-in-article-repeating\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"smagt-2368975510\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-1204728387452-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_300x250', [300,250], 'gpt-ad-1204728387452-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-1204728387452-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-1204728387452-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-1204728387452-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/jemsforall.com\/blogs\/sex-education\/jems-loves-milfs-jems-co-founder-yasemin-emory-on-embracing-the-shit-show?srsltid=AfmBOooEA2p4jVsedrBgrONc3qJNd05DwA3EgsAZd_2c6r9hjBAYsrrp\" target=\"_blank\" rel=\"noreferrer noopener\">Yasemin Emory<\/a>, <a href=\"https:\/\/jemsforall.com\/blogs\/sex-education\/jems-loves-milfs-jems-co-founder-whitney-geller-on-putting-herself-first?srsltid=AfmBOoqtV7PZmYVcjQcbkxsFiWtcDO-UCfwKiZsNAfyUL2wC9ADTLAIo\" target=\"_blank\" rel=\"noreferrer noopener\">Whitney Geller<\/a>, and Katie Beck Sutler are on a mission to fulfill that request. As the co-founders of a condom brand and the president of an emergency contraception (EC) brand, respectively\u2014these women are making products that redefine what sexual health looks like, especially for the younger generation.<\/p>\n\n\n\n<p>\u201cOur ambition has always been to not add more crap to the world. We have no interest in add[ing] more stuff that isn\u2019t contributing to a better conversation,\u201d says Geller. Together with Emory, her close friend and business partner, the women launched <a href=\"https:\/\/jemsforall.com\">Jems<\/a>, a safer sex brand that offers body-safe latex condoms and 100% silicone lube.<\/p>\n\n\n\n<p>While looking for contraception options between pregnancies, Geller and Emory noticed a void in the condom aisle. \u201cIt was so out of sync with what a young person would want today\u2014what anyone would want, to be honest,\u201d Geller says. \u201cIt prey[ed] on men\u2019s insecurities with all these toxic images and words.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/jemsforall.com\">Jems<\/a> is different. The products are designed to challenge outdated notions around sex and sexuality. \u201c[We want] to change the perception of condoms,\u201d Emory says. \u201cWe love the idea of thinking about it as a wellness product that\u2019s part of your arsenal.\u201d To do that, Emory and Geller are thinking beyond the drugstore.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/2.png\" alt=\"\" class=\"wp-image-61090\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/2.png 1000w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/2-200x300.png 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/2-683x1024.png 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/2-768x1152.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Jems.<\/figcaption><\/figure>\n\n\n\n<p>\u201cWe have goals to go beyond traditional retail. It can be at a boutique. It can be at a health food store. It could be Metro. It can be at Sephora. You know, you\u2019re going to get your lip gloss, but you\u2019re also going to grab your three pack of <a href=\"https:\/\/jemsforall.com\">Jems<\/a>,\u201d says Geller.<\/p>\n\n\n\n<p>The brand\u2019s website is also a treasure trove of educational resources and advice. With blog posts covering topics ranging from consent to libido discrepancies, and Q&amp;As with doctors.<\/p>\n\n\n\n<p>Geller and Emory see the work they\u2019re doing as a benefit, not just to the current generation, but to future ones too\u2014one of many demographics they are keen to pursue.<\/p>\n\n\n\n<p>\u201cThere are conversations to be had [about sex education] starting at age four, whether it\u2019s about bodily autonomy [or] consent. So we would love to create educational resources for [kids],\u201d says Emory. \u201cWe also know perimenopausal [and] menopausal women [have specific] needs. We love Gen Z, but I do think we have a broader audience to reach in the future.\u201d<\/p>\n\n\n\n<p>Launched in 2022, the U.S.-based company <a href=\"https:\/\/juliecare.co\">Julie<\/a> believes that everyone deserves access to products and education that support their sexual well-being. \u201cEducation is a top priority for us, which is why every aspect of the brand, from the packaging to our website, is designed to be succinct, digestible, and honest,\u201d says its president, Katie Beck Sutler. \u201cOur goal is to educate women about emergency contraception so they can make informed choices for their sexual and reproductive health.\u201d<\/p>\n\n\n\n<p>On <a href=\"https:\/\/juliecare.co\">Julie\u2019s<\/a> homepage, the Learn tab comes before Shop. It\u2019s a small detail, but it speaks volumes to the ethos of the brand.<\/p>\n\n\n\n<p>\u201c[We] meet people where they are in their sexual health journey [and] reject the stigma and shame the industry associates with the morning-after experience,\u201d says Sutler.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/1.png\" alt=\"\" class=\"wp-image-61089\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/1.png 1000w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/1-200x300.png 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/1-683x1024.png 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2025\/05\/1-768x1152.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Julie.<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/juliecare.co\">Julie\u2019s<\/a> TikTok has more than 20,000 followers. Its most viral video (with 3.6 million views) shows someone \u201cmeal-prepping,\u201d adding a Diet Coke, sour watermelon candy, and a pack of <a href=\"https:\/\/juliecare.co\">Julie<\/a> to a Tupperware container. The brand\u2019s tagline is \u201cyour friend with benefits.\u201d That relaxed, approachable vibe is all part of the brand\u2019s mission to reach a younger demographic and change perceptions about buying and taking emergency contraception.<\/p>\n\n\n\n<p>Its one-for-one donation program, aptly named \u201c<a href=\"https:\/\/juliecare.co\">Julie<\/a> for All,\u201d is another way the brand is working to make reproductive health care more widely available and accepted. The program partners with local organizations to distribute <a href=\"https:\/\/juliecare.co\">Julie<\/a> throughout communities in accessible locations such as bookstores, college campuses, and community pharmacies. To date, <a href=\"https:\/\/juliecare.co\">Julie<\/a> for All has donated more than one million units of EC to people in need.<\/p>\n\n\n\n<p>\u201cWe shook up the emergency contraception industry with an approach rooted in education and ease,\u201d Sutler says. \u201cWe\u2019re looking to do the same with other sexual health products. 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approach.<\/p>\n","protected":false},"author":130,"featured_media":61091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2025-05-06T17:34:09Z","apple_news_api_id":"a3d16efa-9e1a-42e4-9d2f-d4d4c8d8c736","apple_news_api_modified_at":"2025-05-06T17:35:55Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/Ao9Fu-p4aQuSdL9TUyNjHNg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-61086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-drink-travel"],"apple_news_notices":[],"yoast_head":"<!-- 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