{"id":57088,"date":"2025-01-27T13:01:42","date_gmt":"2025-01-27T18:01:42","guid":{"rendered":"https:\/\/smagazineofficial.com\/?p=57088"},"modified":"2025-01-27T13:01:50","modified_gmt":"2025-01-27T18:01:50","slug":"back-to-basics-remi-paringaux-and-kate-neal-share-why-they-started-commune","status":"publish","type":"post","link":"https:\/\/smagazineofficial.com\/food-drink-travel\/back-to-basics-remi-paringaux-and-kate-neal-share-why-they-started-commune-012757088","title":{"rendered":"Back to Basics: R\u00e9mi Paringaux and Kate Neal Share Why They Started Commune"},"content":{"rendered":"\n<p>Tucked away in South West England, bordered by the Bristol Channel and the cathedral city of Gloucestershire, sits the small and idyllic rural county of Somerset\u2014the headquarters of <a href=\"https:\/\/www.commune.cc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Commune<\/a>, and the home of its founders, husband and wife duo R\u00e9mi Paringaux and Kate Neal. <a href=\"https:\/\/www.commune.cc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Commune<\/a> is a premium personal care brand that offers an array of luxury goods including hand and body washes, creams, bath salts, solid perfume, and shampoo and conditioner.\u00a0<\/p><div class=\"smagt-in-article-repeating\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"smagt-838648107\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-2903906002304-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_300x250', [300,250], 'gpt-ad-2903906002304-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-2903906002304-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-2903906002304-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-2903906002304-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>\n\n\n\n<p>On each of its bottles is the tagline \u201cNature is our reprieve.\u201d More than that, the couple sees nature as a responsibility and a constant source of inspiration. It is this reverence for the natural world that sets Commune apart from other luxury self-care and wellness brands. Paringaux and Neal, who each had illustrious careers in fashion, left the industry in hopes of creating a truly sustainable brand.<\/p>\n\n\n\n<p>\u201cI think fundamentally fashion and the fashion calendar cannot be sustainable,\u201d says Paringaux. \u201cThis idea of reinvention\u2014first it was every six months, now it\u2019s every three months\u2014makes it honestly quite impossible to be truly sustainable.\u201d<\/p>\n\n\n\n<p>Prior to Commune\u2019s launch in 2022, Paringaux, who was born in Tokyo and raised in Paris, served as brand creative director for the premium athletic apparel company Lululemon. Before that, he was the brand image director at Gucci.<\/p>\n\n\n\n<p>Neal spent nine years as the global sales and merchandising director for Edun Apparel, the now-shuttered, LVMH-owned luxury brand co-founded by Bono, before switching to fashion consulting.\u00a0After a few years in Vancouver, which Neal describes as a \u201cplanet-positive place that is very mindful of the environment,\u201d the pair moved to the U.K. and began the work of creating a business together.<\/p>\n\n\n\n<p>The name Commune, just like its products and design, is heavily inspired by Somerset and its surrounding landscape. \u201cIt\u2019s kind of on a hill. [There\u2019s] probably 30 houses,\u201d Neal explains. \u201c[During Covid], people were going on walks together and cooking for the village. There\u2019s a real sense of community. That brought on the name,\u201d she says. The brand\u2019s signature scent, Seymour, was similarly named after the nearby village of Bratton Seymour.<\/p>\n\n\n\n<p>The fragrance is layered and hearty. It has top notes of grapefruit and lemongrass, heart notes of sage, geranium, and lavender, and base notes of wood and cypress. Neal had previously trained in San Francisco with Mandy Aftel, who the <em>New York Times <\/em>once described as \u201cthe world\u2019s most dedicated all-natural perfumer,\u201d and used the knowledge she gained to craft Seymour using plant-based formulations.<\/p>\n\n\n\n<p>\u201cWe [wanted it to smell like] walking through a damp field after an April shower where you\u2019ve got that kind of earthy smell coming through,\u201d Neal says. \u201cWith the sun kind of shining and, you know, just feeling that freshness. When you feel really grounded. That\u2019s what we wanted to convey.\u201d When she\u2019s finished explaining, Neal apologizes for digressing. But that \u201cdigression\u201d is Commune\u2019s X factor. Everything Paringaux and Neal do is meticulously crafted and considered.\u00a0<\/p>\n\n\n\n<p>Take the bottles as another example. They are created with aluminum, rather than glass or plastic, because it is lightweight (which lowers emissions during transportation) and can be fully recycled. The pumps were custom designed using steel and are infinitely reusable. The top of the pump is a Gothic letter O shape (the duo calls it an Eclipse), which is also used in the logo, in the carrying case for the solid perfume, as a pin that they gift with purchases, and as the design on the newly released collection of candles.<\/p>\n\n\n\n<p>\u201cFor me, that\u2019s good design,\u201d Paringaux says. \u201cGoing back to the basics and actually birthing something new. Something more interesting that we would not have thought about before.\u201d Yet for all the care and attention Paringaux and Neal place on small details, it\u2019s all in service of a greater mission. \u201cYou know, we live in the countryside, we live in Somerset,\u201d Paringaux says. \u201cEvery day we wake up and we\u2019re in the countryside. We take the kids to school and cross the countryside. We\u2019re surrounded in nature. We really notice it a lot. 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Commune.\u00a0<\/p>\n","protected":false},"author":130,"featured_media":57114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2025-01-27T18:01:47Z","apple_news_api_id":"6bfc35db-47db-4f3c-8c6f-381ec2779f5b","apple_news_api_modified_at":"2025-01-27T18:01:56Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/Aa_w120fbTzyMbzgewnefWw","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-57088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-drink-travel"],"apple_news_notices":[],"yoast_head":"<!-- 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