{"id":54599,"date":"2024-10-08T12:00:00","date_gmt":"2024-10-08T16:00:00","guid":{"rendered":"https:\/\/smagazineofficial.com\/?p=54599"},"modified":"2024-10-08T09:55:46","modified_gmt":"2024-10-08T13:55:46","slug":"wed-studios","status":"publish","type":"post","link":"https:\/\/smagazineofficial.com\/bridal\/wed-studios-100854599","title":{"rendered":"WED Studio&#8217;s Subverted Take on the Traditional Bride"},"content":{"rendered":"\n<p>&#8220;It was not just about the idea of wedding dresses or marriage,\u201d says <a href=\"https:\/\/www.wed-studio.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WED Studio<\/a> creative director <a href=\"https:\/\/www.instagram.com\/evan__phillips\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Evan Phillips<\/a>. \u201cIt\u2019s like a marriage of ideas that comes from two different people,\u201d he explains. \u201cVisually we wanted something very different from what was already out there, which was very romantic. We wanted something that was more modern, and we ended up with WED.\u201d<\/p><div class=\"smagt-in-article-repeating\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"smagt-3438317786\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-6350308976805-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_300x250', [300,250], 'gpt-ad-6350308976805-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-6350308976805-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-6350308976805-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-6350308976805-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>\n\n\n\n<p>Phillips first came together with his WED Studio design other half, <a href=\"https:\/\/www.instagram.com\/amytrinh_\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amy Trinh<\/a>, as a student at Central Saint Martins. \u201cOur work was very different, but we shared a table and became friends,\u201d says Phillips. \u201cWhen we left school, we both went on to have our own endeavours, but stayed friends.\u201d For his part, Phillips honed his craft at Richard Quinn and Simone Rocha, while Trinh worked her way up at Stella McCartney and COS.<\/p>\n\n\n\n<p>Then in 2018, fate brought them back together when Trinh got engaged. \u201cI think it was just as a fun thing, but I also couldn\u2019t find anything that just felt like me,\u201d says Trinh of her elusive dress search. \u201cI was like \u2018Well why don\u2019t we just do something together? We\u2019re designers!\u2019 \u201d she exclaims. And so, they got to work. \u201cIt grew from there,\u201d she continues. \u201cWe took the market a little more seriously and saw it as an opportunity because there was nothing like [what] we were discussing currently.\u201d<\/p>\n\n\n\n<p>\u201cWhat we did in the beginning was bridal with a ready-to-wear perspective,\u201d says Phillips. \u201cIt was softer, more separates,\u201d he adds. \u201cI think for us the vision was always a little bit anti and a bit naughty in a way because we weren\u2019t doing something that people had seen before in bridalwear,\u201d says Trinh. \u201cIt felt like we were deconstructing it a little bit. The vision came from the idea of kind of being like a disrupter to the industry,\u201d she says. \u201cI think that comes across a lot in the brides we work with. They\u2019re very much people that haven\u2019t ever thought about wearing a wedding dress before,\u201d says Phillips.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"http:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/10\/2-7.jpg\" alt=\"\" class=\"wp-image-54602\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/10\/2-7.jpg 1000w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/10\/2-7-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/10\/2-7-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/10\/2-7-768x1152.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Courtesy of WED Studio.<\/em><\/figcaption><\/figure>\n\n\n\n<p>For their latest collection, the duo went back to their roots. \u201cIt was this moment where we dug into our archives, and it\u2019s some things that people have never seen,\u201d says Trinh. \u201cThere were all of these things we developed and were so excited about at some point, and they just never got anywhere,\u201d she says of the collection, which includes sheer fabrics, structured cuts and contrasting black embellishments. \u201cI think through that connection was an amalgamation of all these ideas we created over the past four or five years, and it is this collection. Aesthetically, it felt very strong for the brand.\u201d<\/p>\n\n\n\n<p>They also paid equal attention to their accompanying accessories, including veils. \u201cIt\u2019s one of those things that\u2019s so rooted in tradition,\u201d says Phillips. \u201cFor us, it was about flipping that whole idea,\u201d he says. \u201cYou don\u2019t wear a veil any other time but your wedding day, and we wanted to do it in our way,\u201d says Trinh. \u201cIt was kind of an introduction to what we\u2019re going to do going forward, and how we\u2019re subverting these traditional ideas.\u201d<\/p>\n\n\n\n<p>As the brand has grown, the idea for the WED bride has never wavered. \u201cIt\u2019s someone who is confident in their own sense of self. They have a strong idea of what they like and what they don\u2019t like,\u201d says Phillips. \u201cI think that\u2019s why certain clientele gravitate towards us. It\u2019s like people who are quite open-minded and want to experiment. They want something not everyone has seen on Instagram,\u201d he says.<\/p>\n\n\n\n<p>\u201cI think that\u2019s the key actually,\u201d adds Trinh. \u201cThey don\u2019t want to look like anybody else. We are kind of that brand that doesn\u2019t want to fit into those typical boxes,\u201d she says. \u201cI think customers and clients are starting to think more about what it is that they want,\u201d says Trinh. \u201cAnd we keep pushing what it is to be a bridal brand.\u201d<\/p>\n<div class=\"smagt-article-ad\" id=\"smagt-3944314865\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-9544497068975-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_320x50\/smagtest_320x50_article_desktop', [[300,250],[320,100],[320,50]], 'gpt-ad-9544497068975-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-9544497068975-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-9544497068975-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-9544497068975-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>From within a sea of sameness, WED Studio is turning the bridal industry on its head.<\/p>\n","protected":false},"author":62,"featured_media":54600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2024-10-08T16:00:10Z","apple_news_api_id":"bfb1e9e6-5b4c-4703-a676-2fdd7c4d4f6a","apple_news_api_modified_at":"2024-10-08T16:00:10Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/Av7Hp5ltMRwOmdi_dfE1Pag","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5000],"tags":[],"class_list":["post-54599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridal"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - 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