{"id":48354,"date":"2024-05-06T10:30:29","date_gmt":"2024-05-06T14:30:29","guid":{"rendered":"https:\/\/smagazineofficial.com\/?p=48354"},"modified":"2025-02-24T16:22:52","modified_gmt":"2025-02-24T21:22:52","slug":"jenna-lyons-loveseen-lash-brand","status":"publish","type":"post","link":"https:\/\/smagazineofficial.com\/beauty\/jenna-lyons-loveseen-lash-brand-050648354","title":{"rendered":"Jenna Lyons\u2019s LoveSeen Isn\u2019t Your Average Lash Brand"},"content":{"rendered":"\n<p>If there\u2019s one thing <a href=\"https:\/\/www.instagram.com\/jennalyonsnyc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jenna Lyons<\/a> learned during her time in the fashion industry, it\u2019s the importance of fit.<\/p><div class=\"smagt-in-article-repeating\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"smagt-1934757682\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-2421064477092-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_300x250', [300,250], 'gpt-ad-2421064477092-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-2421064477092-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-2421064477092-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-2421064477092-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>\n\n\n\n<p>\u201cYou put [clothes] on [a fit model] to understand \u2018Do you feel comfortable in it?\u2019, \u2018Do you feel like it\u2019s flattering to your figure?\u2019, \u2018Does it work for you?\u2019,\u201d explains the former executive creative director and president of J.Crew. \u201cBecause you can envision something but it needs to actually work for the customer.\u201d<\/p>\n\n\n\n<p>After 27 years in fashion, Lyons took that thinking with her into the beauty space as she launched <a href=\"https:\/\/www.instagram.com\/loveseen\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LoveSeen<\/a>, the ultra-natural, easy-ish (her words) to apply lash brand co-founded with makeup artist <a href=\"https:\/\/www.instagram.com\/troiollivierre1\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Troi Ollivierre<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/05\/1-1-683x1024.jpg\" alt=\"\" class=\"wp-image-48357\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/05\/1-1-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/05\/1-1-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/05\/1-1-768x1152.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/05\/1-1.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-jenna-lyons-photography-by-yael-malka\">Jenna Lyons: Photography by Yael Malka.<\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p>Lyons\u2014who suffers from the genetic disorder incontinentia pigmenti\u2014doesn\u2019t grow eyelashes, so she often used false ones for red carpets, photoshoots, and other special occasions.<\/p>\n\n\n\n<p>\u201cEverything was very large, very black, very heavy.\u201d Lyons also wears glasses and found that most lashes were so long that they would hit her frames. \u201cJust nothing really worked for me,\u201d she says.<\/p>\n\n\n\n<p>In creating LoveSeen, Lyons spent a year diving into manufacturing processes, visiting factories overseas, developing concepts, and\u2014most importantly\u2014testing. She hired 21 fit models ages 17 to 72 to understand how things like eye shape, age, ethnicity, and complexion affect the false lash experience.<\/p>\n\n\n\n<p>\u201cWe realized there\u2019s a real difference in what people want. For instance, women who had eyes that are more downturned couldn\u2019t handle the really heavy lash thickness at the outside edge,\u201d she says. \u201cAnd I would say 90% of lashes on the market get thicker, and have a lot of heaviness towards the outside.\u201d<\/p>\n\n\n\n<p>Using these insights, Lyons created more than 20 different lash styles. The best-selling style <em>Troi, <\/em>for example, is a two-tiered lash that offers a full, soft look that\u2019s still subtle enough for everyday. In contrast, <em>Luca <\/em>is wispy and developed for hooded lids. And <em>Iris <\/em>works well for people with fair hair and light skin who want fullness but not extreme length. In short, there\u2019s something for everyone.<\/p>\n\n\n\n<p>Lyons also developed a gold applicator\u2014that looks like a cross between an eyelash curler and a pair of tweezers\u2014which is supposed to make the notoriously tricky application process a bit more user-friendly, especially for false lash newcomers.<\/p>\n\n\n\n<p>To shop LoveSeen, visit <a href=\"https:\/\/living-beauty.com\/collections\/loveseen\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">living-beauty.com<\/a>.<\/p>\n\n\n\n<p><em>Watch the video below to discover Jenna Lyons\u2019s go-to LoveSeen lashes.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Jenna Lyons\u2019s LoveSeen Isn\u2019t Your Average Lash Brand\" 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