{"id":47789,"date":"2024-04-05T11:15:30","date_gmt":"2024-04-05T15:15:30","guid":{"rendered":"https:\/\/smagazineofficial.com\/?p=47789"},"modified":"2024-04-05T11:17:48","modified_gmt":"2024-04-05T15:17:48","slug":"saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution","status":"publish","type":"post","link":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789","title":{"rendered":"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution"},"content":{"rendered":"\n<p>In today\u2019s crowded beauty market, founders often fear copycats infringing on their careful innovations. On the contrary, <a href=\"https:\/\/www.instagram.com\/laney\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Laney Crowell\">Laney Crowell<\/a> welcomes them. Her brand, <a href=\"https:\/\/www.instagram.com\/saiebeauty\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Saie\">Saie<\/a>, was one of the first to do makeup that is clean, cool, and packed with ingredients that act like skincare. The brand\u2019s non-toxic alternatives to things like lip gloss, mascara, and bronzer are created without using any of the more than 2,000 harmful ingredients that can be found in other brands. Meanwhile, its packaging is recyclable or biodegradable, and certified climate neutral. \u201cEvery decision we make is through the lens of: how is this going to have the smallest footprint possible?\u201d says Crowell. That approach is something she hopes becomes mainstream. \u201cWe have huge goals, and we can\u2019t get there alone,\u201d she says.<\/p><div class=\"smagt-in-article-repeating\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"smagt-581869748\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-9085553267774-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_300x250', [300,250], 'gpt-ad-9085553267774-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-9085553267774-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-9085553267774-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-9085553267774-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/3-1-683x1024.jpg\" alt=\"\" class=\"wp-image-47791\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/3-1-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/3-1-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/3-1-768x1152.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/3-1.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Crowell is patching in from Saie\u2019s New York headquarters, where her team is busy photographing the latest products in the brand\u2019s buzzy lineup: the Slip Tint Radiant All Over Concealer, a formula that features hyaluronic acid, niacinamide, and rice bran peptides; and more shades of Dew Blush, a liquid blush that uses elderberry, evening primrose, and mulberry extract in its pop of colour. Both products give a dewy, \u201cyour skin but better\u201d effect, which is key to the brand\u2019s appeal. \u201cI want my skin to feel effortless,\u201d says Crowell, who prefers a lighter, more natural coverage that melts in naturally (formula-wise, Saie does this with a fatty acid complex that took years to perfect).<\/p>\n\n\n\n<p>Crowell\u2019s minimalist preferences are shared by her fans, whom she regularly consults when developing products. The brand, which launched in 2019, was the result of conversations she was having about the dearth of clean makeup with readers of her clean beauty blog, The Moment. \u201cThat\u2019s where our name comes from\u2014you say it, we create it,\u201d she says. From there, came a mascara made from beeswax and shea butter, a lip gloss made with jojoba oil, and Sunvisor, a serum, moisturizer, and SPF all in one. \u201cI go back to that conversation all the time; what does our community want? What makes them feel good?\u201d she says.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/2-2-683x1024.jpg\" alt=\"\" class=\"wp-image-47799\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/2-2-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/2-2-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/2-2-768x1152.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/2-2.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Before running her blog, Crowell worked at some of the biggest beauty brands, which she says was like getting a master\u2019s degree in the industry. She was struck, however, by the lack of dialogue about things that were affecting her directly as a consumer, from toxic ingredients to marketing imagery that negatively impacted her self-image. \u201cTo me, beauty is an industry that is so much more than just a product and I believe that beauty should be serving the community that\u2019s purchasing it,\u201d she says. To that end, Saie has always been outspoken about issues that affect its community, from women\u2019s rights to climate change. This winter, Saie launched the second edition of the Every Body Campaign, the beauty industry\u2019s largest human rights campaign to raise funds for SisterSong, an organization fighting for reproductive justice for marginalized communities.<\/p>\n\n\n\n<p>Photos courtesy of Saie.<\/p>\n<div class=\"smagt-article-ad\" id=\"smagt-4009898251\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-7778683871430-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_320x50\/smagtest_320x50_article_desktop', [[300,250],[320,100],[320,50]], 'gpt-ad-7778683871430-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-7778683871430-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-7778683871430-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-7778683871430-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The founder of Saie talks innovation in the beauty world and longevity with consumers.<\/p>\n","protected":false},"author":57,"featured_media":47790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2024-04-05T15:15:34Z","apple_news_api_id":"2885a065-a34a-4324-a211-d91804171d92","apple_news_api_modified_at":"2024-04-05T15:17:51Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/AKIWgZaNKQySiEdkYBBcdkg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-47789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution - S Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution\" \/>\n<meta property=\"og:description\" content=\"The founder of Saie talks innovation in the beauty world and longevity with consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789\" \/>\n<meta property=\"og:site_name\" content=\"S Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smagazineofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T15:15:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T15:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Randi Bergman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smagazineca\" \/>\n<meta name=\"twitter:site\" content=\"@smagazineca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Randi Bergman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#article\",\"isPartOf\":{\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789\"},\"author\":{\"name\":\"Randi Bergman\",\"@id\":\"https:\/\/smagazineofficial.com\/#\/schema\/person\/3f3b9f36a5b93b9569be4a4184e0db43\"},\"headline\":\"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution\",\"datePublished\":\"2024-04-05T15:15:30+00:00\",\"dateModified\":\"2024-04-05T15:17:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789\"},\"wordCount\":511,\"publisher\":{\"@id\":\"https:\/\/smagazineofficial.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr\",\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789\",\"url\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789\",\"name\":\"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution - S Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/smagazineofficial.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#primaryimage\"},\"image\":{\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr\",\"datePublished\":\"2024-04-05T15:15:30+00:00\",\"dateModified\":\"2024-04-05T15:17:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#primaryimage\",\"url\":\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr\",\"contentUrl\":\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smagazineofficial.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smagazineofficial.com\/#website\",\"url\":\"https:\/\/smagazineofficial.com\/\",\"name\":\"S Magazine\",\"description\":\"Canada&#039;s leading luxury lifestyle magazine for sophisticated women.\",\"publisher\":{\"@id\":\"https:\/\/smagazineofficial.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smagazineofficial.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/smagazineofficial.com\/#organization\",\"name\":\"S Magazine\",\"url\":\"https:\/\/smagazineofficial.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/smagazineofficial.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/cropped-cropped-S-web.png\",\"contentUrl\":\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/cropped-cropped-S-web.png\",\"width\":348,\"height\":349,\"caption\":\"S Magazine\"},\"image\":{\"@id\":\"https:\/\/smagazineofficial.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/smagazineofficial\/\",\"https:\/\/x.com\/smagazineca\",\"https:\/\/www.instagram.com\/smagazineofficial\/\",\"https:\/\/www.pinterest.com\/smagazineofficial\/\",\"https:\/\/www.linkedin.com\/company\/contempo-media-s-magazine-sharp-magazine\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/smagazineofficial.com\/#\/schema\/person\/3f3b9f36a5b93b9569be4a4184e0db43\",\"name\":\"Randi Bergman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/smagazineofficial.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7eec126f925a9dde8dba75a7ff3905a7dc58822769d98bf3c2876fc5ccf21b2e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7eec126f925a9dde8dba75a7ff3905a7dc58822769d98bf3c2876fc5ccf21b2e?s=96&d=mm&r=g\",\"caption\":\"Randi Bergman\"},\"url\":\"https:\/\/smagazineofficial.com\/author\/randi-bergman\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution - S Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789","og_locale":"en_US","og_type":"article","og_title":"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution","og_description":"The founder of Saie talks innovation in the beauty world and longevity with consumers.","og_url":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789","og_site_name":"S Magazine","article_publisher":"https:\/\/www.facebook.com\/smagazineofficial\/","article_published_time":"2024-04-05T15:15:30+00:00","article_modified_time":"2024-04-05T15:17:48+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg","type":"image\/jpeg"}],"author":"Randi Bergman","twitter_card":"summary_large_image","twitter_creator":"@smagazineca","twitter_site":"@smagazineca","twitter_misc":{"Written by":"Randi Bergman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#article","isPartOf":{"@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789"},"author":{"name":"Randi Bergman","@id":"https:\/\/smagazineofficial.com\/#\/schema\/person\/3f3b9f36a5b93b9569be4a4184e0db43"},"headline":"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution","datePublished":"2024-04-05T15:15:30+00:00","dateModified":"2024-04-05T15:17:48+00:00","mainEntityOfPage":{"@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789"},"wordCount":511,"publisher":{"@id":"https:\/\/smagazineofficial.com\/#organization"},"image":{"@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#primaryimage"},"thumbnailUrl":"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr","articleSection":["Beauty"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789","url":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789","name":"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution - S Magazine","isPartOf":{"@id":"https:\/\/smagazineofficial.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#primaryimage"},"image":{"@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#primaryimage"},"thumbnailUrl":"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr","datePublished":"2024-04-05T15:15:30+00:00","dateModified":"2024-04-05T15:17:48+00:00","breadcrumb":{"@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#primaryimage","url":"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr","contentUrl":"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/smagazineofficial.com\/beauty\/saie-founder-laney-crowell-turns-cult-popularity-into-a-sustainability-revolution-040547789#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smagazineofficial.com\/"},{"@type":"ListItem","position":2,"name":"Saie Founder Laney Crowell Turns Cult Popularity Into a Sustainability Revolution"}]},{"@type":"WebSite","@id":"https:\/\/smagazineofficial.com\/#website","url":"https:\/\/smagazineofficial.com\/","name":"S Magazine","description":"Canada&#039;s leading luxury lifestyle magazine for sophisticated women.","publisher":{"@id":"https:\/\/smagazineofficial.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smagazineofficial.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/smagazineofficial.com\/#organization","name":"S Magazine","url":"https:\/\/smagazineofficial.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smagazineofficial.com\/#\/schema\/logo\/image\/","url":"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/cropped-cropped-S-web.png","contentUrl":"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/cropped-cropped-S-web.png","width":348,"height":349,"caption":"S Magazine"},"image":{"@id":"https:\/\/smagazineofficial.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/smagazineofficial\/","https:\/\/x.com\/smagazineca","https:\/\/www.instagram.com\/smagazineofficial\/","https:\/\/www.pinterest.com\/smagazineofficial\/","https:\/\/www.linkedin.com\/company\/contempo-media-s-magazine-sharp-magazine\/"]},{"@type":"Person","@id":"https:\/\/smagazineofficial.com\/#\/schema\/person\/3f3b9f36a5b93b9569be4a4184e0db43","name":"Randi Bergman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smagazineofficial.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7eec126f925a9dde8dba75a7ff3905a7dc58822769d98bf3c2876fc5ccf21b2e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7eec126f925a9dde8dba75a7ff3905a7dc58822769d98bf3c2876fc5ccf21b2e?s=96&d=mm&r=g","caption":"Randi Bergman"},"url":"https:\/\/smagazineofficial.com\/author\/randi-bergman"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/04\/Feature-3.jpg?wsr","jetpack_shortlink":"https:\/\/wp.me\/pgz5qn-cqN","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/posts\/47789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/comments?post=47789"}],"version-history":[{"count":0,"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/posts\/47789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/media\/47790"}],"wp:attachment":[{"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/media?parent=47789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/categories?post=47789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smagazineofficial.com\/wp-json\/wp\/v2\/tags?post=47789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}