{"id":47685,"date":"2024-04-01T15:51:55","date_gmt":"2024-04-01T19:51:55","guid":{"rendered":"https:\/\/smagazineofficial.com\/?p=47685"},"modified":"2024-04-02T10:40:55","modified_gmt":"2024-04-02T14:40:55","slug":"with-mirror-water-estee-lalonde-wants-to-bring-simplicity-back-to-self-care","status":"publish","type":"post","link":"https:\/\/smagazineofficial.com\/beauty\/with-mirror-water-estee-lalonde-wants-to-bring-simplicity-back-to-self-care-040147685","title":{"rendered":"With MIRROR WATER, Est\u00e9e Lalonde Wants to Bring Simplicity Back to Self-Care"},"content":{"rendered":"\n<p>\u201cNarratives of self-care have let us down. We are encouraged to heal ourselves temporarily for the sole purpose of carrying on as normal. This exhausting, endless cycle benefits our culture of hyper-productivity and presenteeism, but does not enrich us,\u201d says <a href=\"https:\/\/www.instagram.com\/esteelalonde\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Est\u00e9e Lalonde\">Est\u00e9e Lalonde<\/a> via her website.<\/p><div class=\"smagt-in-article-repeating\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"smagt-308458286\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-2502048745367-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_300x250', [300,250], 'gpt-ad-2502048745367-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-2502048745367-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-2502048745367-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-2502048745367-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>\n\n\n\n<p>She wanted that to change. Inspired by mirror work\u2014a therapeutic process where participants look in a mirror, and speak affirmations and truths about themselves out loud\u2014Lalonde created <a href=\"https:\/\/www.instagram.com\/mirrorwater.earth\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"MIRROR WATER\">MIRROR WATER<\/a>. Cultivating rituals of relaxation, <a href=\"https:\/\/www.instagram.com\/mirrorwater.earth\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MIRROR WATER<\/a> is a body care brand that ventures below the surface to encourage self-reflection, vulnerability, and care.<\/p>\n\n\n\n<p>The Canadian-born founder now lives in London, England. When she\u2019s not working, she\u2019s most likely soaking in the tub, drinking her favourite red wine, or walking around the park with her rescue dog, Effie. Here she speaks on her brand, her commitment to sourcing natural ingredients, and why mindfulness is important.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/In-post-1024x683.jpg\" alt=\"\" class=\"wp-image-47700\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/In-post-1024x683.jpg 1024w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/In-post-300x200.jpg 300w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/In-post-768x512.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/In-post.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">On MIRROR WATER\u2019s ethos:<\/h3>\n\n\n\n<p>&#8220;MIRROR WATER is on a mission to prove that rest is productive. We live in a world that is so fast paced and go, go, go that sometimes it feels like slowing down is a waste of time. We want to inspire rest in all forms\u2014whether that\u2019s going outside for a walk, having a bath with our beautiful products, or watching Netflix. I truly believe unwinding and appreciating your downtime will help you connect with yourself, and in turn others.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On why she doesn\u2019t call her brand sustainable:<\/h3>\n\n\n\n<p>&#8220;Any brand that\u2019s putting a product into the world is ultimately contributing to waste, carbon emissions etc., so for me it feels inauthentic to say we are a sustainable brand because it\u2019s a bit of an oxymoron in my head.<\/p>\n\n\n\n<p>That being said, we absolutely question whether materials are recyclable and locally sourced, and we do everything in our power to use ingredients and materials with the Earth\u2019s interest in mind.<\/p>\n\n\n\n<p>All of our products are packaged in glass with aluminium lids\u2014which are all recyclable, of course. We\u2019re also looking into a refill system for future production runs, and are constantly looking at ways to improve the sustainability of our supply chain.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On her favourite brand offerings:<\/h3>\n\n\n\n<p>&#8220;Our best-seller is definitely the SMOOTH Body Oil. It\u2019s a truly special and luxurious product that is fragranced with our bespoke blend of essential oils, called Downtime ACTIV-Essence, which is inspired by Canadian forests. The fragrance helps you feel grounded, yet uplifted. The oil has a beautiful texture that\u2019s non-greasy and dries down into a satin finish once it\u2019s absorbed by the skin.<\/p>\n\n\n\n<p>We also have a rich version of our body oil called RUB Solid Balm, which I love. It\u2019s great for areas that tend to get extra dry like your elbows, knees and feet, but can be used all over the body as a treat.<\/p>\n\n\n\n<p>Last but not least, we have our magnesium-rich SOAK Bath Salts, fragranced with the same essential oil blend as our oil. Having a bath is one of my favourite ways to unwind, so naturally bath salts are at the heart of our offering.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On MIRROR WATER\u2019s commitments to ethical and natural products:<\/h3>\n\n\n\n<p>&#8220;All of our products are over 95% naturally-derived; some are even 100% naturally-derived. We\u2019re incredibly intentional about the ingredients we use, and most importantly don\u2019t use.<\/p>\n\n\n\n<p>Our formulations do not have EDTAs, which are commonly used for stabilization purposes. We don\u2019t use them because they don&#8217;t break down naturally in the environment, and have been found in waterways. We don\u2019t use benzophenone, which is a fragrance enhancer, because of its negative impact on the coral reef. And we don\u2019t use Parabens, because we would rather use alternative materials that prioritize the wellbeing of our community.<\/p>\n\n\n\n<p>Our products are also vegan, we never test on animals, and we try to source our ingredients locally where possible.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On how mindfulness became a central pillar to her brand:<\/h3>\n\n\n\n<p>&#8220;I take a realistic approach to wellness and mindfulness. I\u2019m someone who really wants to meditate, but can\u2019t quite get there. So I try to inject little moments of mindfulness throughout my day and my week instead. Things like enjoying a cup of tea, stretching when I\u2019ve been at my desk for too long, or a beautiful bath on a Sunday morning. I think people are looking for more realistic ways to incorporate mindfulness into their day and that can look different for everyone. At MIRROR WATER we like to offer simple suggestions rather than making someone feel like they need to completely overhaul their lives.&#8221;<\/p>\n\n\n\n<p><em>Discover more of MIRROR WATER in the gallery below.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped smag-gallery is-style-smag-gallery wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"47694\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/6-10-683x1024.jpg\" alt=\"\" class=\"wp-image-47694\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/6-10-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/6-10-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/6-10-768x1152.jpg 768w, 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decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"47692\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/8-8-683x1024.jpg\" alt=\"\" class=\"wp-image-47692\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/8-8-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/8-8-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/8-8-768x1152.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/8-8.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"47699\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/3-13-683x1024.jpg\" alt=\"\" class=\"wp-image-47699\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2024\/03\/3-13-683x1024.jpg 683w, 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