{"id":28547,"date":"2021-10-01T08:00:00","date_gmt":"2021-10-01T12:00:00","guid":{"rendered":"https:\/\/smagazineofficial.com\/?p=28547"},"modified":"2021-10-01T13:11:17","modified_gmt":"2021-10-01T17:11:17","slug":"new-legacy-kim-jones-makes-his-fendi-ready-to-wear-debut-for-fall-winter-2021","status":"publish","type":"post","link":"https:\/\/smagazineofficial.com\/fashion\/new-legacy-kim-jones-makes-his-fendi-ready-to-wear-debut-for-fall-winter-2021-100128547","title":{"rendered":"New Legacy: Kim Jones Makes His Fendi Ready-To-Wear Debut for Fall\/Winter 2021"},"content":{"rendered":"\n<p>As the first model made her way through a maze of F-shaped glass cases showcasing artfully strewn Roman ruins at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/fendi\/?hl=en\" target=\"_blank\">Fendi<\/a>\u2019s Fall 2021 runway show, a spoken word overture proclaimed, \u201cShe is here. She is here.\u201d Indeed, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/kimcamjones\/?hl=en\" target=\"_blank\">Kim Jones<\/a>\u2019s hotly anticipated ready-to-wear debut for the storied Italian house had arrived. For his first foray into ready-to-wear (his prior entry was Spring 2021 couture), Jones mined the Fendi family itself for style cues. The museum-like backdrop felt apt\u2014nodding to the past while setting the stage for the brand\u2019s future.<\/p><div class=\"smagt-in-article-repeating\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"smagt-3882341538\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-1335678465412-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/1057191\/smagtest_300x250', [300,250], 'gpt-ad-1335678465412-0' )\n\t\t.addService(googletag.pubads()).setCollapseEmptyDiv(true);\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-1335678465412-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-1335678465412-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-1335678465412-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-2-701x1024.jpg\" alt=\"\" class=\"wp-image-28552\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-2-701x1024.jpg 701w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-2-205x300.jpg 205w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-2-768x1121.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-2.jpg 1000w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/figure>\n\n\n\n<p>First came Paola, Anna, Franca, Carla, and Alda Fendi\u2014the daughters of founders Adele and Edoardo Fendi\u2014who installed <a href=\"https:\/\/www.instagram.com\/karllagerfeld\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Karl Lagerfeld<\/a> as creative director in 1965 and transformed their parents\u2019 leather boutique into the fashion heavyweight it is today. The sisters\u2019 1970s-era power wardrobes were reimagined through silken pinstripe shirting, spaghetti-fringed wool scarves, and a washed mink coat with bell sleeves. Tones were neutral and natural, as if to express the quiet confidence needed to helm a dynasty for the better part of a century.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-3-803x1024.jpg\" alt=\"\" class=\"wp-image-28553\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-3-803x1024.jpg 803w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-3-235x300.jpg 235w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-3-768x979.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-3.jpg 1000w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n\n\n\n<p>Then there was <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/silviaventurinifendi\/?hl=en\" target=\"_blank\">Silvia Venturini Fendi<\/a>, whose penchant for the utilitarian shirt jacket was elevated into a shearling version that features a bonded mink interior. Daughter of Anna, Venturini Fendi joined the family business in 1992 and inscribed herself into fashion\u2019s history books with the creation of the famed Baguette bag. Today, she serves as the artistic director of handbags and menswear, as well as a part-time muse to Jones. \u201cThe Fendi family are women of intellect who work hard\u2014and that\u2019s what Kim wanted to celebrate,\u201d says Venturini Fendi. \u201cKim created such a usefulness to the collection, which he explored in a chic, timeless way.\u201d Working together on handbags for the collection, they launched \u201cFendi First,\u201d the house\u2019s newest covetable silhouette, which features an off-kilter F at the closure of clutches, ranging in size from micro to maxi. Of the style, she says, \u201cIt reflects Kim\u2019s vision for Fendi, which is contemporary but with a storied history and savoir-faire.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-4-1-815x1024.jpg\" alt=\"\" class=\"wp-image-28555\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-4-1-815x1024.jpg 815w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-4-1-239x300.jpg 239w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-4-1-768x965.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-4-1.jpg 1000w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p>There were also shades of Lagerfeld, whose tenure lasted until his death in 2019\u2014an honorary family member to be sure. The FF Logo monograms he designed in 1981 travelled across a chocolate silk slip dress, and were woven subtly into tights and laser-cut into a suede and leather aviator jacket. Elsewhere in the collection, an architectural Fendi First heel was inspired by one of his many archival sketches.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-5-714x1024.jpg\" alt=\"\" class=\"wp-image-28568\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-5-714x1024.jpg 714w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-5-209x300.jpg 209w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-5-768x1101.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-5.jpg 1000w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/figure>\n\n\n\n<p>The fact that the women at the heart of the Fendi dynasty should be so integral to this spiritual changing of the guard is poignant. After the passing of Lagerfeld, it was their strength and tenacity that carried the house through. And in passing the torch to Jones\u2014a British master of menswear who was appointed creative director of Fendi womenswear in 2020\u2014it was Venturini Fendi who showed him the ropes. \u201cIt\u2019s a story that goes on, and I like to see how it almost repeats the Fendi formula of a man designing for women while in deep conversation with the women of this family,\u201d says Delfina Delettrez Fendi, Venturini Fendi\u2019s daughter and the incoming artistic director for the house\u2019s jewellery line.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-6-683x1024.jpg\" alt=\"\" class=\"wp-image-28556\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-6-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-6-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-6-768x1151.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-6.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>For her first collection as artistic director, Delettrez Fendi introduced \u201cFendi O\u2019Lock,\u201d a new range of fineries that transform the Fendi logo into carabiner padlocks that can only be opened by dialling\u2014what else?\u2014\u201cFendi.\u201d Wax seal pendants stamped with the FF Logo are strung from golden chains, while metal cuffs are covered in leather and embellished with details in Fendi\u2019s signature Selleria leather. \u201cI am interested in reshaping and reinventing the traditional codes of jewellery that, by nature, are very traditional and classic, [and] infusing them with big creativity and freedom,\u201d says Delettrez Fendi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-7-683x1024.jpg\" alt=\"\" class=\"wp-image-28557\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-7-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-7-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-7-768x1151.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-7.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>As Fendi looks toward a celebration of a century since opening its first-ever boutique in 1925, there are still chapters of its legacy to be written with creativity, passion, and\u2014above all else\u2014family. \u201cTo me, the FF logo is not just an iconic logo, but my family crest,\u201d says Delettrez Fendi. \u201cIt is not linked to any fashion trend or logomania; it is the emblem of a 100-year-long family history.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-8-683x1024.jpg\" alt=\"\" class=\"wp-image-28558\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-8-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-8-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-8-768x1151.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/09\/Fendi-In-Post-Extra_Web-8.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-1-779x1024.jpg\" alt=\"\" class=\"wp-image-28607\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-1-779x1024.jpg 779w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-1-228x300.jpg 228w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-1-768x1009.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-1.jpg 1000w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-Extra_Web-9-683x1024.jpg\" alt=\"\" class=\"wp-image-28608\" srcset=\"https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-Extra_Web-9-683x1024.jpg 683w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-Extra_Web-9-200x300.jpg 200w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-Extra_Web-9-768x1151.jpg 768w, https:\/\/smagazineofficial.com\/wp-content\/uploads\/2021\/10\/Fendi-In-Post-Extra_Web-9.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n\n<p>Photography<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/garrettnaccarato\/?hl=en\" target=\"_blank\"> Garrett Naccarato<\/a> at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/visual.dpt\/?hl=en\" target=\"_blank\">Visual DPT<\/a><br>Model: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/camiyouten\/?hl=en\" target=\"_blank\">Cami You-Ten<\/a> at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/wantmanagement\/?hl=en\" target=\"_blank\">Want Management<\/a><br>Fashion Direction by <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/saharxnooraei\/?hl=en\" target=\"_blank\">Sahar Nooraei<\/a><br>Fashion by<a rel=\"noreferrer noopener\" href=\"https:\/\/www.fendi.com\/ca\/ready-to-wear-woman?gclid=CjwKCAjwndCKBhAkEiwAgSDKQYHLk2otbg0rN72qchu_oNc_nF6aFIh__D_-RaWLbXTsUObLyc0O0RoCTkkQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\"> Fendi Fall\/Winter 2021 Ready-To-Wear Collection<\/a><br>Makeup by <a href=\"https:\/\/www.instagram.com\/sheristroh\/?hl=en\">Sheri Stroh<\/a> at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/plutinogroup\/?hl=en\" target=\"_blank\">Plutino Group<\/a><br>Photo Assistant: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/_maximeguay\/?hl=en\" target=\"_blank\">Maxime Guay<\/a><br><\/p>\n<div class=\"smagt-article-ad\" id=\"smagt-3636490286\"><script async=\"async\" 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<\/script>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Kim Jones looks to the Fendi family legacy to inspire his latest collection<\/p>\n","protected":false},"author":57,"featured_media":28550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2021-10-01T12:03:35Z","apple_news_api_id":"4b6e864d-56df-4fe8-a3a0-a13f675858d6","apple_news_api_modified_at":"2021-10-01T17:11:22Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAw==","apple_news_api_share_url":"https:\/\/apple.news\/AS26GTVbfT-ijoKE_Z1hY1g","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1133],"tags":[],"class_list":["post-28547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Legacy: Kim Jones Makes His Fendi Ready-To-Wear Debut for Fall\/Winter 2021 - S Magazine<\/title>\n<meta name=\"description\" content=\"Kim Jones looks to the Fendi family legacy to inspire his latest collection\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smagazineofficial.com\/fashion\/new-legacy-kim-jones-makes-his-fendi-ready-to-wear-debut-for-fall-winter-2021-100128547\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Legacy: Kim Jones Makes His Fendi Ready-To-Wear Debut for Fall\/Winter 2021\" \/>\n<meta property=\"og:description\" content=\"Kim Jones looks to the Fendi family legacy to inspire his latest 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